Subscribe Blog

Nov 14

Where is the future of Professional Photography Headed and Is it Dead?

Posted by Jaime O'Brien on Monday, November 14, 2016


In our last blog post we discussed preserving images for generations to come, we looked at how in 2015 the world’s population would take 1 trillion photos. However, InfoTrends estimates that over 1.1 trillion photos will be taken this year, up 11%. They also estimate that 47 billion photo prints will be produced worldwide in 2016. The top three reasons for printing photos are to display photos in the home, to give to others as gifts, and to put in photo albums. For more information, check out InfoTrends article Fun Facts About the Photography Market.
With so many prints being produced it bodes the question, where is the industry headed for the professional photographer?
For an interesting read that got this blog post going, check out Paul Choy’s article on Is Photography Dead?
We believe photography is far from dead but digital has forever changed our landscape and has allowed for millions of people to explore a new way of capturing special moments. With most cell phones and tablets having cameras in them it has changed how people take and view pictures. Many people are ok with an imperfect camera phone picture that captures a moment. Most have forgotten what a glossy print from a professional photographer with proper lighting and posing looks like. DSLR’s even allow for the amateur to become a semi-professional, with the mode set to automatic. These advancements now allow anyone to achieve results once limited to the elite. Because technology has brought down many barriers to enter the professional photographic arena professionals can gain advantages by using proper lighting and posing that amateurs can’t learn by a few how to online videos. Correct lighting provides, contrast, interest and pop to the photo. Removing aberrations keeps your eye on the image you are trying to capture. Professionals can digitally style the photo prior to sending on to the consumer for review, this allows for the photo to have the color, contrast and exposure enhanced.
But in the end how do professionals succeed?
Now many photographers teach classes, write books, and create online videos, on top of running studios. Gone are the days of just offering your services and sitting back for the next senior or wedding. To survive photographers must be proactive and learn to adapt and offer unique products. One adaptation often missed is stressing the importance of professionals spending time educating their customers on the value of having their print produced into a tangible object. There are many beautiful products now available that could be honored future heirlooms. With the digital age there is a danger of just having digital copies of pictures, held on a computer or mobile device. These priceless moments can easily be erased by accident, malicious viruses, and even technological obsolescence.
Instead of just providing consumers with digital files, provide them with tangible products. Many customers have forgotten or have never experienced how it feels to hold an actual mounted print in their hands. A modern wood frame, or a sleek mounted print helps remind consumers photos aren’t just meant to be stored on the cloud or in your phone, but to be showcased around their home or office and they provide memories for a lifetime. At Pacific Mount, we provide quality, proven mounting products such as our wall mounts that will help preserve costumer images, wall mounts come with a peel and stick top and predrilled holes in the back for easy hanging. Our Products are a simple way to add value for the professional photographer they also provide reminders to your customers of where to go for future captured moments.


Dec 30

Preserve images for generations with printed photographs

Posted by on Wednesday, December 30, 2015

In 2015 the world’s population will take 1 trillion photos. This is a significant increase over the 810 billion photos taken last year, according to Info Trends 2014 Worldwide Image Capture Forecast.

This significant rise is no doubt due to the convenience and availability of digital photography, along with the popularity of camera-equipped smart phones and social media photo sharing apps like Instagram.

NPR’s Jeremy Hobson sat down with Mark Osterman, a photographic process historian at the George Easterman House International Museum of Photography and Film in Rochester, NY, to discuss the popularity of amateur digital photography, the death of film, and the value of printed photographs.

You can listen to the ten-minute interview here.

In the interview, Osterman laments that there will be “fewer images in the future” because the medium of digital photography lacks the inherent longevity of printed images. Few people take the time to continually back up their photo libraries. A computer crash, virus, or even a lost phone can swiftly result in the permanent destruction of thousands of memories.

Although social media sharing and cloud backup increases the probability of permanence, there is no guarantee that the file formats we are using today will be around in 30 years unless they are converted as technology advances. The old shoebox of family photos stuffed in the attic or worn photo albums will always be around and lend themselves to old fashioned sharing and reminiscence through face-to-face interaction--a mode of communication that appears to be trending towards obsolescence as our digital lives grow larger each day.

There are plenty of other advantages to printing photographs. A tangible, physical photograph can be given as a gift to preserve the memory for generations. Or, as professional photographer Natalie Frank argues, the transition to a printed medium can bring a piece of art to life beyond a four inch phone screen. At Pacific Mount, we provide quality, proven mounting products and protective overlaminate films that will help preserve your images long into the future.

Sep 01

More Sizes Available

Posted by Jaime O'Brien on Tuesday, September 01, 2015

Our online store is limited to the number of items we can post and you might not always see the exact size you need.  We display the most popular sizes in the varying thicknesses in our online store but this is just a small fraction of what we can actually cut or make for you.  All mounting boards other than the wallmounts can be had in any size from 3”x5” up to 32”x40”. The wallmounts have specific sizes but there are still many more sizes then listed online. We can also do custom cuts for rolls of film from 8” up to 50” wide.

If you don’t see what you need don’t fret you can always call us on our toll free number (866-473-2580) and our friendly staff will be able to help you with custom size questions and placing an order. We are open Monday through Friday from 7:30AM-4:00PM Pacific Standard Time. 

We look forward to speaking with you soon.

Apr 15

Overlaminates: why to use them and how they help

Posted by Jaime O'Brien on Wednesday, April 15, 2015

Overlaminates are a thin film that go directly onto your photograph.  Overlaminates offer protection from the elements, such as UV light, water and pollution.  Typically UV light does not cause photo degradation, unless photographs are left in an exposed area for a prolonged period of time.  The biggest culprit tends to be water or detergents that can spill, splash or be rubbed onto the prints, which tends to rub off the coloring on the print itself.  Adding a protectant to your print can help avoid damage. 

There are many different finishes to overlaminate films, such as canvas, diamond, high gloss, leather, silk and semi-matte.  These types of finishes add an extra layer of texture to your print; they also add an additional layer of protection from having unwanted reprints without your permission. 

The application of overlaminates requires a cold mount press in order to properly adhere the film to your prints.  Even and heavy pressure must be used while adding an overlaminate. Utilizing a cold mount press to do so ensures there will be no bubbles or creases when overlaying the laminate to the print.  Be sure to check out our lines of cold mount presses and overlaminates in our store.

May 02

The Benefits of Mounting a Photograph

Posted by Jaime O'Brien on Friday, May 02, 2014

With all of the technology at our fingertips allowing us to take photos quickly and easily we tend to forget what to do with our photos. Mounting and laminating your photographs offers protection from moisture, wind and airborne pollutants. There are a multitude of options when it comes to mounting. You can use a traditional mount on a paper substrate, foam core board, hardboard or a wall mount. All of which are unique in their own way.

Mounting photographs provides protection from bending and marking. You can professionally enlarge your photos and display them using mounts. By choosing a wall mount, you can opt for a different color border around the edge to provide a contemporary look to your home or office. Wall mounts are lightweight and strong foam core boards that have pre-drilled  holes in the back for easy hanging. 

Or if you are worried about moisture affecting your print, then opt for styrene. Styrene is made of synthetic fibers and are less effected by temperature and humidity changes. Picture mounting is beautiful and can serve two purposes, preserving your photographs and adding style to your pictures.

Feb 19

Preserving your images for generations

Posted by Eddie Richards on Wednesday, February 19, 2014

The availability of digital cameras and smart phones has radically changed the way we use and share our photos.  Gone are the days of patiently waiting for film to be developed and ordering duplicates of hard copy prints to share with friends and family.  Digital images can be viewed and shared instantaneously on a number of devices and through social networks.

But what about long-term photo storage?  Safely preserving family photos requires gathering pictures from various devices, storing the digital images in a centralized location, and ensuring that location is backed up, in the event your computer’s hard drive crashes or becomes infected with a virus.  Offsite backup is best because it eliminates the risk of a fire, theft, or other damage that could occur in your home.

Printed images offer an alternative method of preserving photos that avoids the potential issues of hard drive failure and changing file formats.  JPEG files may not be readable in 10 years, but a printed picture will always be accessible by anyone.  

High quality printed images will last 80 to 100 years.  During family gatherings they can easily be passed around and shared, or passed on to younger generations.  Everyone’s old shoebox of family photos periodically gets taken off the shelf and looked at, whereas a hard drive full of photos lacks that straightforward accessibility.  

As we all know, printing images is what we strive for in this industry. But it has been seen that we need to better inform the public of ways to protect and share photographs. In our digital age a physical print has a much better chance of surviving 100 years when compared to pictures stored in digital format.  If nothing else, we should make sure all digital images are backed up in at least one location, as it is important to protect and share photographs in the years to come.